He was not the founder of the house but during his lifetime the surname rise to prominence. By the age of fifty, he had already established a bank. It soon became clear, that for the ambitious Amadeus, this was just the start. He quickly expanded the business, establishing Cianfanelli Bank branches in Kovir and Nazair and sending a representative to Zerrikania. He became known for treating each and every customer like an old friend and cared deeply about what became of others' coin. He thus created a range of banking products to better allow him to look after the property of an increasingly greater number of customers. He coined the phrase that became the family's bank motto: "We look after your coin as if it were our own."